Then, slowly, as the stunned crowd came back to life, a few muffled answers surfaced. "To hire and fire." Decent, but shortsighted. "To ensure compliance with employment law." Not quite. "To recruit top talent." A partial answer.
It will not happen overnight, so exercise some patience when you are getting started with what is what is two way communication in health and social care. Not everyone is going to give you their trust right away. This is something you have to earn. Just be patient and work on gaining the trust and loyalty of one user at a time. You are sure to have a large customer base with some effort on your part.
Use the telephone before sending letters. You'll get faster results when you simply pick up the phone versus sending a letter. In some cases you'll find it was a simple misplacement of your invoice or it's sitting in someone's in-box, and they'll make payment right away. Phones are also preferred because you've got two-way communication, which makes it harder for the client to ignore the situation.
Make sure that if you have a blog, you put the link to your blog in your profile. This is a good way for people to find out just who you are and what is two way communication your business is all about.
Just remember, when you are using social media sites for business, building a great relationship with your friends is more important than the number of friends you have.
The downside to this is that you can't really measure the ROI. But then again, most advertising money two way communication in health education wasted anyways so it's not something that should prevent you from engaging your clients, customers or fans.